Good architecture is invisible, right up until you go looking for it.
Essays and frameworks on enterprise CRM decisions. Move the light. Read what it finds. Essays and frameworks on enterprise CRM decisions. The light drifts on its own here; on a desktop it follows you.
In the light this week
Lately
DEC 2025
Yes, an AI Helped Write This (And I'm Not Sorry)
A self-aware meditation on AI slop, authenticity, and whether content created with AI assistance can still be valuable. Spoiler: it depends who's driving.
DEC 2025
Dynamics to HubSpot: Domain Deduplication
How HubSpot's domain-as-unique-identifier model creates hidden challenges when migrating from Microsoft Dynamics, and four practical solutions.
DEC 2025
Custom Coded Workflow Patterns That Actually Work
Practical patterns for HubSpot custom coded workflow actions, including external API calls, data enrichment, and complex business logic.