About

I'm San Karunanithy, a solutions architect with over ten years spent in the overlap between CRM platforms, integration architecture, and the messy reality of enterprise data.

Most of that time has been with HubSpot — migrating companies onto it, connecting it to everything else, and building the kind of custom objects and workflows that make people slightly nervous during code review. Before that, Salesforce. Before that, spreadsheets that really should have been databases.

What I write about

The articles here cover the things I've learned by doing — CRM migration patterns, integration edge cases, architecture decisions, and the implementation details that product documentation politely ignores. I write for the developer mid-problem at 2pm on a Tuesday, not the executive reading a whitepaper.

If something sounds opinionated, it's because it probably is. I prefer ASCII architecture diagrams to Lucidchart, parenthetical asides to bullet points, and working solutions to theoretical elegance.

On AI and writing

I use AI tools in my writing process. The ideas, opinions, and occasional dry wit are mine. The grammar is sometimes better than it would be otherwise. I think honesty about this is more useful than pretending every sentence emerged fully formed from my keyboard at 1am.

Elsewhere