Solution architect at Huble. I make CRMs behave, eventually.

I design and rescue enterprise CRM programmes: migrations that stalled, integrations that grew feral, data models that made sense to exactly one person who has since left. The work taught me a simple thing: most technology problems are organisational decisions that nobody wrote down. So now I write them down.

The essays here are field notes from live programmes, published once the dust settles and the clients are anonymised. Every one gets a diagram, because in this line of work the picture usually is the argument.

If you are mid-migration and something here saved you an afternoon, that is the site working as intended. If you would like the afternoon saved in person, the button below is the way.